22 May 2007
AddisonMckee invests in world-class new website

World-leading tube manipulation technologies specialists, AddisonMckee, have invested in a brand-new website that has been specifically created to showcase their world-class and comprehensive tube forming product portfolio, and to provide a central resource for all those involved in the tube bending industry.

Commented AddisonMckee's Director of Global Marketing, Christian Rogiers, "With our new brand identity firmly in place and AddisonMckee clearly established as the leading name in tube forming technologies, now seemed the perfect opportunity to create a website that would take the AddisonMckee brand to new heights and underline our status as a truly global player. Enlisting the world-class custom web programming and search engine optimization capabilities of GoZapIT, I believe we have done just that."

Exceptionally user friendly

Allowing visitors to search by industry sector or product type, AddisonMckee's new website also includes a wide range of service and support, training, and financial services. A 'Learn More' section provides users with at-a-glance information regarding AddisonMckee's CNC tube benders, end formers, precision tooling and hydraulic presses. Full details of all forthcoming tube sector trade shows are clearly listed. The 'About AddisonMckee' section provides quick and easy information regarding the company, its industry associations, and technology partners.

A convenient point of reference

Adds Christian Rogiers, "Nowadays, a website should be so much more than just a selling and information tool. It should embrace visitors, assist in their searches and become a central point of information relevant to their sector. We firmly believe that in creating the new AddisonMckee website, we have achieved all these things and that it will quickly become a regular point-of-reference for tube bending organizations globally, will assist in the sharing of ideas and the promotion of events, and will promote use of the very best possible technologies."

AddisonMckee's new website can be visited at www.addisonmckee.com.

About AddisonMckee

Globally renowned for the design, manufacture and supply of some of the world's finest tube bending and end forming technologies - for increasingly complex automotive, aviation, truck and shipbuilding requirements - AddisonMckee also offers highly innovative tube measuring solutions, tube perforation, piercing and louvring technologies, hydraulic press machinery, muffler assembly solutions, plant automation and complete workcell integration.

In addition to these capabilities, a whole range of tooling and accessory options are also provided, as are comprehensive maintenance and service contracts, training and education programs and financial services. Where applicable, AddisonMckee is also able to offer customers the opportunity of machine rebuilds, refurbishment, upgrades and trade-ins.

From its state-of-the-art manufacturing centers in the USA, United Kingdom, Canada and China, AddisonMckee is committed to providing rapid solutions to market and also regularly assists clients in product prototyping, parts development, small production runs and pre-production sample development.

AddisonMckee is principally owned by WHI Capital Partners (WHICP), a Chicago-based private equity group that invests in middle market, industry-leading companies with solid financial fundamentals and proven management teams. WHICP is an affiliate of William Harris Investors, Inc., a family-based asset management firm founded by Irving B. Harris in 1987.

For further information please contact:
Rachel Thomas – BHL Marketing
E-mail: rachel@bhlmarketing.com
Tel: +44 (0) 1244 851850
Fax: +44 (0) 1244 851888

Christian Rogiers – AddisonMckee
E-mail: crogiers@addisonmckee.com
Tel: +1 513 228 7076
Fax: +1 513 228 7226